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Discounts ease inflation burden, but 'cheapflation' worsens consumer costs.
The article looks at how prices change during inflation and if people take advantage of discounts to save money. They studied prices of food products in many stores from 2018 to 2024. They found that discounts helped slow down price increases, but buying cheaper brands made prices go up faster. Overall, using discounts reduced the average price increase, while switching to cheaper brands made prices rise more.
