The article discusses the ethical challenges of generative AI technology, such as privacy issues, biases, and the creation of deepfakes. It emphasizes the importance of developing AI systems that are fair and transparent, promoting equity and not perpetuating social inequalities. The researchers suggest that policies and guidelines should prioritize human rights and ethical standards in AI development. They call for collaboration between policymakers, technologists, and researchers to ensure responsible AI development that aligns with societal values. The study highlights the need to address these ethical concerns urgently and advocates for the ethical development of generative AI for the benefit of society.