The study looked at how digital fashion shows impact consumer engagement with fashion brands in Nigeria. By using existing data, the researchers found that digital fashion shows have helped brands connect with more consumers online. These virtual events allow brands to interact directly with customers, get feedback in real-time, and personalize the shopping experience using technologies like augmented reality. To improve consumer engagement, fashion brands can use virtual reality, augmented reality, and live-streaming to create more immersive experiences. By investing in these technologies and creating high-quality digital content, brands can build stronger emotional connections with consumers. Policymakers and industry groups can also work together to set standards for digital content, technology use, and consumer privacy to enhance the overall consumer experience and trust in digital fashion shows.