The article explores how non-white Americans' support for Trump was influenced by his endorsement of social hierarchies. The researchers found that Trump's embrace of existing status hierarchies, like gender and race, motivated support from Black, Latino, and Asian American voters. This support was unexpected based on previous theories, as Trump outperformed expectations in the 2016 and 2020 elections among non-white voters. The study used surveys from 2011 to 2021 to show how attitudes towards immigration, prejudice, and sexism played a role in shaping non-white support for Trump.