The US media played a big role in shaping Donald Trump's 2016 presidential campaign. They gave him a lot of attention, especially early on, which helped him become more popular. Instead of focusing on his policies or qualifications, the media often portrayed his campaign as a show, making him stand out. Trump also used social media, like Twitter, to talk directly to the public and control his message. The media's focus on his controversial statements and actions made him even more famous, solidifying his image as someone against the traditional way of doing things.