Business, Management and Accounting
8 years ago

New framework reveals key factors influencing travel choices for consumers.

Journal of Advanced Transportation
CONSUMER ANALYSIS OF TRAVEL CHOICE BEHAVIOR
Frank S. Koppelman

Paper Summary

The article reviews how people make choices about where to go and how to get there. It combines ideas from consumer behavior, marketing, and transportation to create a new model. The model was used to study how people pick places to shop and how they decide how to travel for non-work trips.

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