The article "Portfolio Management For New Products" offers a practical method for companies to manage their product portfolios effectively. By treating product management like financial investment, companies can maximize long-term growth. The book provides a step-by-step framework to help companies assess their current products, allocate resources wisely, and solve challenges that may arise. This approach helps companies identify which products are most valuable, design a portfolio management process, and increase the overall value of their portfolios. Ultimately, this resource is crucial for companies that rely on their product development for profitability and success in the market.