The article discusses the connection between rhetoric (persuasive communication) and ethics (moral principles) from the time of the Sophists to Aristotle. It explores how these ancient thinkers viewed the relationship between persuasive speech and ethical behavior. The main focus is on how Aristotle's ideas differed from those of the Sophists in terms of using rhetoric for ethical purposes. The researchers delve into the historical context and philosophical perspectives to show how Aristotle emphasized the importance of using rhetoric to promote virtuous behavior, while the Sophists were more concerned with winning arguments regardless of ethical considerations.