The article "Sales Management: Concepts, Practices and Cases" covers various aspects of personal selling and sales management. It discusses the role of sales managers, careers in professional selling, and the evolution of professional selling. The article also delves into planning the sales effort, developing the sales force, directing the sales force, and evaluating sales force performance. Key topics include sales forecasting, sales budgeting, sales training, sales incentives, and international sales management. The goal is to provide a comprehensive overview of sales management practices and help individuals understand the complexities of managing a sales team effectively.