CEOs' global experience drives emerging market firms' international success
Some firms from emerging markets are growing internationally despite lacking foreign market knowledge and facing weak institutions at home. They achieve this through global market capital, which includes leadership, foreign marketing and financial assets, and network connections. Leadership capital, like CEOs' foreign market experience, is crucial for international growth. A study on Indian firms showed that leadership capital plays a key role in driving international growth, especially when combined with other elements of global market capital.