The article introduces a new way for companies to be successful by delivering products or services quickly and meeting customer expectations. This new approach, called the Enterprise Resource Planning Architecture Framework, helps organizations adapt to changes in their industry. It focuses on improving how fast products are brought to market and how quickly revenue is generated. The model can be customized to fit the specific needs of each organization. The key areas covered include the need for speed in operations, a flexible planning model, different architectures for planning, how organizations evolve over time, and ways to measure success.