The article discusses how pricing decisions can be linked with operational insights to maximize revenue. Various studies have explored dynamic pricing strategies and their impact on consumer behavior. Research has shown that integrating pricing with operations can lead to more efficient use of resources. For example, pricing can influence capacity procurement decisions in the long term and optimize available capacity in the short term. Studies have also looked at how consumers react to dynamic pricing, both online and in physical stores, considering factors like consumer learning and price expectations. Overall, the research highlights the importance of aligning pricing strategies with operational considerations to enhance profitability.