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European Banking Sector Faces Strategic Shifts in Response to Market Forces

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The article discusses how European banks are adapting to changes in the financial industry. It looks at the evolution of banking in countries like Germany, Spain, France, Britain, and Italy. The focus is on strategic options for European banks in the future. The researchers explore how banks are transforming their operations and activities to stay competitive. The article also addresses the challenges and opportunities facing European banks in the coming years.