Morality Trumps Sociability: Key Factor in Group Impressions and Perceived Threat.
The article shows that when forming impressions of social groups, people care more about their moral traits than their sociability or competence. This means that being honest and trustworthy is more important for making a good impression than being friendly or skilled. The researchers found that when a group is seen as morally good, it leads to better overall evaluations of that group. This effect is partly because people feel less threatened by groups they see as morally upright.
