Business, Management and Accounting
8 years ago

Market orientation boosts business performance through customer relationships and knowledge management.

International Conference on Management Science and Engineering
RESEARCH ON THE RELATIONSHIP AMONG MARKET ORIENTATION, CUSTOMER RELATIONSHIP MANAGEMENT, CUSTOMER KNOWLEDGE MANAGEMENT AND BUSINESS PERFORMANCE
Liyun Qi, Keyi Wang, Xiao-shu Wang, Fangfang Zhang

Paper Summary

Businesses can improve their performance by focusing on customers through market orientation, customer relationship management, and customer knowledge management. These strategies help build relationships, share knowledge, increase customer satisfaction and loyalty, and create value for the business. The study aims to show how these factors are connected and how they impact business performance.

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