Decision Sciences
8 years ago

Revolutionizing Online Advertising with Personalized Lead Generation Frameworks!

International Journal of Online Marketing
Online Advertising Intermediary
Payam Hanafizadeh, Mehdi Behboudi, Hamideh Mokhtari Hasanabad

Paper Summary

The article discusses how online advertising can be more effective by using a new technology called Lead Generation. This technology helps place personalized ads for each user, increasing the chances of turning website visitors into customers. By reducing the clutter of ads online, this approach aims to make online advertising more beneficial for both advertisers and users.

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