Economics, Econometrics and Finance
8 years ago

Less than 40% of home buyers use Internet for real estate info

Journal of Consumer Marketing
Internet real estate information: are home purchasers paying attention to it?
James E. Littlefield, Yeqing Bao, Don Lloyd Cook

Paper Summary

The study looked at how many people use the Internet for real estate information when buying a home. They found that less than 40% of home buyers use the Internet for this purpose. Factors like knowing about Internet real estate info, having Internet access, age, believing the Internet is helpful for home buying, and being satisfied with a Realtor can influence whether people use the Internet during their home purchase.

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