Health Professions
8 years ago

Unveiling the Impact of Pharmaceutical Marketing Mix on Healthcare Practices

Journal of Management & Marketing in Healthcare
Specific features of pharmaceuticals marketing mix
Veselin Dickov, Boris Kuzman

Paper Summary

The article discusses how the traditional marketing mix concept is applied to the pharmaceutical industry. It explores how product, pricing, placement, and promotion strategies are used in marketing ethical drugs. The researchers examine how the unique features of the pharmaceutical market influence marketing practices.

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