Business, Management and Accounting
8 years ago

Management style key to success in innovative entrepreneurial firms.

Academy of Management Proceedings
MANAGEMENT, MARKET ORIENTATION AND PERFORMANCE IN ENTREPRENEURIAL FIRMS.
Malte Brettel, SUSANNE CLAAS, Florian Heinemann

Paper Summary

Market orientation positively impacts the performance of entrepreneurial firms, especially in innovative markets. The way a firm is managed influences its market orientation and, consequently, its performance. Owner-managers can use their management style to stand out from competitors.

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