Business, Management and Accounting
8 years ago

Revolutionizing Hospitality and Tourism with Strategic Resource-Based Management

2 views
Strategic management : a resource-based approach for the hospitality and tourism industries
Richard Teare, S.J. Calver, Jorge Costa

Paper Summary

The article discusses how strategic management can be applied to the hospitality and tourism industries. It covers marketing fundamentals, research methods, planning, segmentation, and the marketing mix. The main focus is on using a resource-based approach to develop effective marketing strategies.

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