Business, Management and Accounting
8 years ago

Further Education Colleges Urgently Need Radical Changes to Improve Service Quality

Journal of Marketing Management
Service quality in further education: An insight into management perceptions of service quality and those of the actual service provider
Bill Donaldson, Frances Runciman

Paper Summary

The article discusses how service quality in further education colleges is important but not well understood or managed. The researchers found that radical changes are needed for these colleges to meet the needs of their students and other customers.

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