The article examines how European companies talk about corporate responsibility in their reports. They found that sustainability is becoming more important in these reports compared to other concepts. By analyzing 329 reports from top European companies, they discovered that terms related to social and environmental issues are used more often now. This shows that sustainability is becoming a key focus in how companies communicate with their stakeholders. The researchers suggest that the rise of sustainability in these reports reflects a growing trend in European business towards more explicit and voluntary corporate responsibility practices.