Customer relationship management (CRM) is a way for businesses to improve how they interact with customers. By using CRM software and processes, companies can better understand their customers' needs and provide better service. This leads to happier customers who are more likely to stay loyal and keep coming back. CRM focuses on improving communication and efficiency within a company's marketing, sales, and customer service departments. The goal is to increase customer satisfaction and loyalty, which in turn boosts profits. CRM is different from enterprise resource planning (ERP), which helps companies automate and optimize other business processes. ERP and CRM work together to make businesses more effective and successful.