Business, Management and Accounting
8 years ago

Car manufacturers shifting towards new profitability targets in car industry.

1 view
European Journal of Operational Research
Profitability in the car industry: New measures for estimating targets and target directions
Hans van der Heijden, Wolfgang Garn

Paper Summary

The article explores how car companies adjust their profits to meet industry targets. The researchers introduce new methods to track profit changes over time and identify multiple profit targets. They find that companies tend to move towards these new targets more than the industry average.

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