Business, Management and Accounting
8 years ago

Commercial bank service charges impact CFOs' relationship management strategies.

Journal of Professional Services Marketing
The CFO's Perspective on Commercial Bank Service Charges -Implications for Relationship Management
Edward Wheatley

Paper Summary

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The article explores how CFOs view service charges from commercial banks and how it affects their relationships. The researchers did not provide an abstract, but they likely interviewed CFOs to gather their perspectives. The key findings suggest that CFOs consider service charges when choosing a bank, and these charges can impact their satisfaction with the bank's services.