Business, Management and Accounting
8 years ago

Revolutionizing Marketing Strategies for Professional Services Firms

Journal of Marketing
Marketing Professional Services
Philip Kotler, Richard A. Connor

Paper Summary

The article discusses a program designed for managers of professional services firms. It aims to help these managers improve their marketing strategies. The program uses a specific approach tailored to the unique needs of professional services firms. The key findings suggest that implementing this program can lead to better marketing outcomes for these firms.

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