Business, Management and Accounting
8 years ago

New scale reveals key factors driving consumer purchase decisions.

Journal of Retailing
Consumer perceived value: The development of a multiple item scale
Jill Sweeney, Geoffrey N. Soutar

Paper Summary

Related papers

Theme background image
Agricultural and Biological Sciences
3 years ago

Full-service hotels thrive by targeting outside-hotel customers for gastronomic success.

Food Tourism
Wine Tourism
Tourism Impact
2 views
Theme background image
Social Sciences
4 years ago

Travel Industry Innovations Revolutionize Customer Experiences, Boost Local Economies

Social Media
Halal Tourism
Customer Relationships
2 views
Business, Management and Accounting
8 years ago

Tourist decisions influenced by relationships with tourism companies.

Customer Relationships
Coopetition
Integrated Marketing
3 views

The article introduces a new scale called PERVAL, which measures how customers perceive the value of a product before and after purchase. The scale includes four dimensions: emotional, social, quality/performance, and price/value for money. The researchers found that all four dimensions significantly influence customers' attitudes and behaviors towards a product. The scale was tested in both pre-purchase and post-purchase situations and was found to be reliable and valid. This new scale can help companies understand what drives customers to buy products and can be used for further research in this area.