The study looked at what makes people willing to pay for urban park services in Tai'an. They used surveys and field research to find out why residents value these parks. About half of the residents visit the parks weekly, with activities like exercise and sightseeing being popular. Different people have different willingness to pay for park services. Most residents were willing to pay, with an average of 42.2 yuan per year. Satisfaction with the parks was a big factor in willingness to pay. Education level and income also influenced how much people were willing to pay. The study gave suggestions to the government on how to improve urban park services.