Business, Management and Accounting
8 years ago

Maximizing Hotel Profits: New Revenue Management Strategies Unveiled in China

A Study on Revenue Management of a Service Industry
May K.L. Lee, Yelin Fu, Kin Keung Lai

Paper Summary

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The article explores how hotels can make more money by adjusting prices and managing room availability. They use economic theories to figure out the best way to do this. The study shows that using REVPAR can help hotels measure how well they are doing. This research gives new ideas for how hotels in China can set prices and control room numbers during tough economic times.