Consumer willingness to pay for quality labeled meat varies by demographics.
The study looked at what people in a rural area in Greece think about quality labels on pork and beef. They wanted to see how consumers feel about these labels and if they are willing to pay more for certified meat. The researchers found that people's age, income, and other personal factors affect how much they are willing to pay for quality meat. This means that different groups of people might be interested in buying these products, which can help companies and policymakers target their marketing better.
