Business, Management and Accounting
8 years ago

Revolutionizing E-commerce Strategies for Competitive Advantage in Electronic Markets.

EMAJ Emerging Markets Journal
Developing Marketing Strategy for Electronic Business by Using McCarthy's Four Marketing Mix Model and Porter’s Five Competitive Forces
Siamak Azadi, Elham Rahimzadeh

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The article discusses how businesses can develop effective marketing strategies for electronic markets using McCarthy's four marketing mix model and Porter's five competitive forces model. By aligning marketing activities with customer needs and market demands, companies can gain a competitive advantage in the e-commerce sector. The study highlights the importance of adapting to new technologies and employing innovative business strategies to thrive in the evolving digital marketplace.