Business, Management and Accounting
8 years ago

Consumer behavior predicts retail sales growth, shaping future spending decisions.

Consumer Behavior, Expectation and Retail Sales in Service Economy: Based on Household Survey Analysis
Weixing Li, Yibo Wang

Paper Summary

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The article explores how consumer behavior and expectations impact retail sales in the service economy. By analyzing household surveys, researchers found that fluctuations in retail sales are closely tied to consumer pricing behavior and expectations. They developed indices to track these factors and discovered that they can be used to predict retail sales growth. This suggests that understanding how consumers think and act can help businesses make better decisions about pricing and sales strategies.