Business, Management and Accounting
8 years ago

Unlocking Success: How Firms Enhance Alliance Performance in Global Survey

Advances in applied business strategy
DEVELOPING ALLIANCE CAPABILITIES IN A NEW ERA
Geert Duysters, Koen H. Heimeriks

Paper Summary

The article discusses how companies can improve their success in forming alliances by learning from past experiences. By studying alliance managers worldwide, the researchers identified new trends in building alliance capabilities. They found that firms are exploring innovative ways to enhance their alliance performance.

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