Business, Management and Accounting
8 years ago

Emerging market multinational SABMiller's success hinges on global innovation synergy.

1 view
Global Business Review
International Expansion and Contexts of a Global Player from an Emerging Market: The Case of Sabmiller 1993–2013
María Alejandra González-Pérez, Maria-Teresa Vasquez-Melo, Carolina Ríos-Molina

Paper Summary

The article looks at how a company called SABMiller from an emerging market expanded globally from 1993 to 2013. They found that the success of companies from emerging markets depends on combining characteristics of emerging markets with innovations from developed markets.

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