Malaysian MNEs defy norms, revolutionize global market expansion strategies.
Emerging countries like Malaysia are using international expansion as a growth strategy for their companies. These firms are entering the global market aggressively, challenging traditional theories of internationalization. Malaysian MNEs have unique motives and drivers compared to companies from other emerging countries like India and China. The study analyzed Malaysian MNEs that expanded internationally using different strategies, focusing on the concept of springboard international expansion. The findings show that Malaysian MNEs have successfully navigated the global market despite their relative newness in the international arena.