Business, Management and Accounting
8 years ago

Innovative born-global firms revolutionize international success with unique strategies

Journal of International Business Studies
Innovation, organizational capabilities, and the born-global firm
Gary Knight, S Tamar Cavusgil

Paper Summary

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Born-global firms are companies that quickly expand into foreign markets and achieve success internationally. They do this by having a culture of innovation and strong knowledge and capabilities. Through case studies and surveys, it was found that these firms use unique strategies to succeed in international markets, despite having limited resources. This research shows that innovative thinking and specific strategies are key to the success of born-global firms in the global market.