Business, Management and Accounting
8 years ago

Partnership between public and private sectors boosts telecom services in Jordan.

International Journal of Marketing Studies
The Role of Partnership Public and Private Sectors in the Pursuit of Excellence for Marketing Communications Services Jordanian (Case Study)
Ali Falah Al-zoubi

Paper Summary

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The study looked at how partnerships between public and private sectors in Jordan can improve telecommunications services. They found that these partnerships can make services more efficient and lead to better customer satisfaction. The researchers recommend training employees, updating services with technology, and fostering a customer-focused culture in the service sector.