Business, Management and Accounting
8 years ago

Revolutionizing Product Development Success: Key Factors and Future Directions.

Academy of Management Review
PRODUCT DEVELOPMENT: PAST RESEARCH, PRESENT FINDINGS, AND FUTURE DIRECTIONS
Shona L. Brown, Kathleen M. Eisenhardt

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The article organizes research on product development into three main areas: planning, communication, and problem-solving. It also presents a model that shows how different factors influence the success of product development, such as team members, project leaders, and customers. The model distinguishes between process performance and product effectiveness. The researchers suggest future research should focus on areas that are not well-defined in the model.