The article "THE ELASTICITY OF FINANCIAL ASSETS" by Haugen and Wichern explores how financial assets respond to changes in market conditions. The researchers found that financial assets have a certain level of elasticity, meaning they can adjust to market fluctuations. This elasticity allows financial assets to adapt to changing economic environments and maintain their value. The study suggests that understanding the elasticity of financial assets is crucial for investors and financial analysts to make informed decisions in the dynamic world of finance.