Business, Management and Accounting
8 years ago

Unlocking Supplier Strategies for Sustainable Customer Relationships in Competitive Markets

International Journal of Logistics Systems and Management
A resource-based theory of supplier strategy
Ken I. Kim, Ahmad Syamil, Bhal J. Bhatt

Paper Summary

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The article discusses how suppliers of manufactured parts can build strong relationships with their customers and stay competitive. They suggest that suppliers need to match their capabilities with what their customers need, like market, relational, or partnership outsourcing. To do this, suppliers might have to improve their skills or get new ones. By doing this, suppliers can create sustainable relationships with their customers and succeed in a tough business environment.