Business, Management and Accounting
8 years ago

Strategic alignment model boosts competitiveness in financial services firms.

The Journal of Strategic Information Systems
Using and validating the strategic alignment model
David Avison, Jill B. Jones, Philip Powell, Darrell M. Wilson

Paper Summary

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Firms need their business and IT strategies to be in sync to stay competitive. The Strategic Alignment Model (SAM) helps with this. A financial services firm used SAM to see if it works in real life. Turns out, SAM is useful for creating and keeping alignment between IT and business. They even made a framework to check alignment levels and make changes when needed. So, using SAM can help firms stay on track with their strategies.