Business, Management and Accounting
8 years ago

Optimized Supply Chains Boost Business Performance, Enhance Customer Satisfaction

Study on the impact of customer demand in supply chain management
Dawei Liu, Xi-e Chen, Dexin Luan

Paper Summary

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The study looked at how customer demand affects supply chain management. By working together, companies in a supply chain can improve their competitiveness. The researchers created a math model to see how customer demand and supply chain management are connected. They found that focusing on customer demand can help individual companies in a supply chain do better in business.