Companies can boost sustainability by aligning strategies with key issues, unlocking performance gains.
The article explores how companies deal with sustainability issues and whether they follow a clear strategy or handle it more casually. Some companies focus on specific aspects like economics, environment, and social issues, while others create strategies to improve sustainability performance. However, the link between these aspects and strategies is often missing in practice. The study creates different profiles for sustainability strategies based on key issues that need to be addressed to achieve sustainability goals effectively. This helps companies already working on sustainability see if they are consistently implementing a specific strategy. The research aims to bridge the gap between identifying sustainability issues and implementing strategies for better sustainability management.