This study looked at how purchasing and involving suppliers can impact the success of new products. They surveyed 252 senior purchasing managers to understand how different factors like the organization's strategy, competitive environment, and levels of involvement from both purchasing and suppliers can affect new product success. The results showed that the organization's strategy and competitive environment, as well as the level and timing of supplier involvement, all play a role in determining the success of new products. The study also highlighted the importance of managing supplier involvement effectively in new product development.