Australian Cricket Board shifts focus from multiculturalism to traditional identity in annual reports.
The Australian Cricket Board used cricket to promote a specific view of Australian culture from 1998 to 2009, aligning with John Howard's ideas. Before that, they quietly positioned themselves as part of the mainstream. After 2009, they stopped emphasizing their role in Australian culture. The Board tried to balance promoting cricket as part of Anglo-Australian culture while also embracing a growing migrant population.
