Social influence and cognitive processes drive user acceptance of technology.
The researchers developed a new model called TAM2 to understand why people find technology useful and intend to use it. They tested this model in four different organizations using data collected at three different times. The results showed that both social influence (like what others think and how easy it is to use) and cognitive instrumental processes (like how relevant the technology is to your job) play a big role in whether people accept and use new technology. This study helps us understand why people adopt new technology and can guide future research in this area.