Unlocking the Brain's Decision-Making Secrets: A Game Changer for Economics
Neuroeconomics aims to understand how the brain makes decisions and how this relates to behavior. It suggests that some decisions can be well approximated by rational-choice theory, while also offering a deeper understanding of different behavioral options. By combining clear experimental methods from economics with the ability to measure brain activity, neuroeconomics can provide new insights into preferences, emotions, and individual differences. Review journals are important for compiling results and suggesting future research directions in this rapidly advancing field.