Business, Management and Accounting
8 years ago

Companies Embracing Environmental Management System See Future Business Success

Developments in marketing science: proceedings of the Academy of Marketing Science
Measuring the Impact of the Implementation of Environmental Management System on Company’s
Hesan A. Quazi, Koh Poh Leng, Yip Chuen Yen, Yeo Soo Wee

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Implementing ISO 14001 and eco-labeling can help companies succeed by appealing to environmentally-conscious customers. Many companies are already integrating environmental awareness into their business strategies. A study looked at how companies are motivated to be environmentally friendly and how implementing an Environmental Management System (EMS) affects their costs and benefits. The study also surveyed consumers to see if they prefer eco-friendly products. The results of the case studies and consumer survey are now available.