Business, Management and Accounting
8 years ago

Kenyan Hotels Unlock Secrets to Delighting Guests, Boosting Tourism

1 view
International Journal of Marketing Studies
An In-Depth Thematic Analysis of Customer Driven Factors Influencing the Purchase Decisions of Guests in Four and Five Star Hotels in Kenya
Antoneta Kariru Njeri, Edwin Odhuno, Oscar Ouma Kambona

Paper Summary

Kenya's tourism marketing strategies need improvement. To compete, hotels must meet guests' changing needs. Factors like atmosphere, hospitality, food, facilities, location, price, and security influence guests' decisions. Hospitality marketers should focus on these factors to boost the country's tourism performance.

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