Business, Management and Accounting
8 years ago

Unlocking Economic Growth: How Communication Drives Service Innovation in SMEs

Procedia - Social and Behavioral Sciences
Communication and Service Innovation in Small and Medium Enterprises (SMEs)
Zuraida Hani Zulkepli, Norlena Hasnan, Shahimi Mohtar

Paper Summary

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Service innovation in small and medium enterprises (SMEs) is crucial for economic growth in Malaysia. Communication plays a key role in driving service innovation, but its connection to innovation is not fully understood. This paper explores how communication influences service innovation in SMEs and identifies constraints in implementing innovation.